BUDDY
SUMMARY
Buddy is a passion project that was created to help counter the loneliness that Gen-Z often struggles with. Buddy helps folks make new friends and find a community, with a focus on spending time in person and reducing screen use
75%
feel quite lonely a majority of the time
50%
have an overwhelming fear of rejection
GEN-Z data
The Goal
60%
have a heavy amount of social anxiety
Offer new area-specific hangout spots, combat social anxiety, offering resources and create community
4 of 5
spend more than 12 hours on their tech devices
All
people who face social loneliness have a 37% higher risk of early death
Sketches
Flow Chart
The User moving through the app experience from matching with a buddy to browsing the events and clubs offered in the local area
UI navigation
Brand Guide
Color
Type Faces
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Body
CTA
